Digital Display Advertising

1.      Allows for specific targeting of users

Digital Display advertising allows for ad placement on other websites. This is a great way to have your company’s ad be placed on a website or blog that shares a similar target market. Even if the reader is not currently in the process of buying your product, they will have a higher recall rate for your brand just by being exposed to your ad.

2.     Allows for flexibility with the ad

Digital Display ads come in different shapes and sizes, whether they are banner ads, video ads, animated ads, or even interactive ads. Digital Display ads offer more room for creativity than an ad placed on Google. In addition, display ads are bought on a CPM basis meaning you are paying for 1000 impressions. Since your ad is guaranteed to get 1000 impressions, it allows for companies to select a more premium website for their ad.

3.     Retargeting is necessary

Digital Display advertising and re-targeting go hand in hand. Display ads are a great way to get people to your website and build your brand, which works best when those people are re-targeted so they do not forget about you once they leave the website. A strategic mix of Re-targeting, Search Engine Marketing (SEM), and Display advertising is the best bet for increasing your conversion rate along with building your brand.

4.     Google Display Network can work for your budget

Businesses that are working with a smaller budget should consider advertising on the Google Display Network (GDN). When done properly, the GDN can be a great way to target people on the internet. By only targeting the cities you serve, your business can properly segment their target customers at an affordable rate.

If you are ready to take on new customers from digital display advertising, let BrownRice Marketing help you take your digital marketing to the next step! Let our team drive targeted traffic to your website and help you make the best decisions for your digital advertising budget.

Mobile “SEO” and why it’s important

When you “Google” your business, where does it come up?

Today an average of 400 websites are launched per minute; it is easy to get lost. One of the best ways to stand out is through search engine optimization. SEO helps your website get to the top of Google’s search results page. With people searching the internet from mobile devices, it is more important than ever to invest in an SEO campaign.

This article will show the importance of SEO and how to attain high search result placement on mobile devices

Keep in mind

• Google’s mobile search algorithm rewards mobile-friendly compliant websites (higher search engine results page rankings) and penalizes websites that are not mobile-responsive.
• Mobile device search has surpassed desktop search as of 3 years ago
• Google estimates that over 65% of users start searching for information on a smartphone
• That being said, a mobile-responsive website alone will not move you to the top of Google’s search result page.
• Getting on the first page of Google’s search results does not happen the moment a website is launched. In fact, it takes a thorough SEO campaign and investing in an online presence for that to happen.

What can be done to attain higher search result placement

1. Do not use pop up ads

Closing pop up ads can be difficult on a mobile device. The result is a higher bounce rate

 2. Simple websites win

Google takes several factors into account for SEO rankings. A major factor is user experience. Internet connections on mobile devices are inconsistent (especially when not connected to Wi-Fi). A simple website, with few redirects, properly formatted images, and minimal code help deliver the best experience to your users and keeps them on your site longer.

If your website is ready to deliver new customers, clients or patients to your business, we can help take you to the next step and drive targeted online traffic to your mobile website and help you navigate through the best digital advertising options for your business and budget.

The Importance of Social Media Marketing

Social Media Marketing is now an essential aspect of digital marketing. With high amounts of traffic on social sites, like Facebook and Instagram your company should be advertising on social media channels. If you are not you are missing out on millions of potential impressions and a great way to build relationships with potential customers.

Take a look at the some of the pros of advertising on Facebook

1.     Large Reach

·        1.6 billion total monthly active users (15% increase from year to year)

·        58% daily return rate

·        67% year over year mobile user growth

2.     Opportunity to increase brand awareness

Facebook offers a perfect platform to create and share original content, a great way to increase brand awareness for your business and allows satisfied customers to post positive reviews of the business.

3.     Ability to target specific market audience

Businesses can target specific users through demographic information collected.  Your ad dollars are effectively used to reach your target market.

Keep in mind:

Posting pictures or original content alone is not enough. Facebook now offers the option to “boost” your company’s post in order to reach a larger audience. Boosted posts will also appear higher on the newsfeed and you can select who sees the post. Boosting your businesses posts to your target demographic- is a critical element of social media marketing.

If you are ready to take on new customers, clients or patients from social media, let BrownRice Marketing help you take your social media advertising to the next step! Let our team drive targeted traffic to your website and help you make the best decisions for your digital advertising budget.

Improve the Search Engine Ranking of Your Business!

In an increasingly digital world, companies can get passed up by companies that put an emphasis on digital marketing, search engine marketing (SEM), and search engine optimization (SEO). Check out our short checklist to see if your company’s website can be doing more on the digital marketing side.

1. Is your website accurately updated?

It is critical to have accurate information on your website/Google business page. This includes your full address, phone number, fax number. The more accurate your page is, the higher your company’s ranking will be. For example, if more than one location or phone number is listed for one actual business, your ranking will decrease. Duplicate pages also make it difficult for the search engine to pick up original content.

 Why is this important?

This makes being found organically more difficult and increases the need for professional Pay Per Click management. This also means having original content is incredibly important, as it is one of the things that can help your search engine ranking.

2. Is your website mobile friendly?

Google's mobile search algorithm rewards mobile-friendly compliant websites with higher search engine results page rankings while penalizing websites that are not mobile friendly.

Why is this important?

Google has estimated that over 65% of users start searching for information on a smartphone, making mobile advertising one of the largest and most important parts of digital advertising strategy.

3. Are you properly placing keywords on your website?

In the past, overusing keywords would easily boost your website’s search engine ranking. However, the search engines are now much smarter and can check the relevancy and penalize websites for using keywords that are more than 2-3 % of your content.

If your website and/or the internet is driving new customers, clients or patients to your business, we can make the changes so that you can start making a lot of money from the internet.