MEDIA BUYING

All media buying consists of utilizing audience ratings information from each media to determine where to place an advertisement in that media along with the cost associated to that advertisement. BrownRice Marketing has 51 years of combined media buying experience. We use our experience to match our client’s target audience with the product or service displayed in their advertising.

In addition to quantitative research, we also use qualitative research to identify characteristics and lifestyles of our clients’ best prospect, then determine which media’s audience best matches these profiles.

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